How to Promote Sustainability through the use of Posters
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How to Promote Sustainability through the use of Posters

Sustainable design involves using creative poster designs to either reduce, or eliminate bad environmental effects. This idea can be applied in a wide range of designs including products and buildings. Regardless of where sustainable design is used, it aims at integrating environmentally friendly results as seen below.

  • Reduce the consumption of water and energy from production to daily consumption and disposal
  • Restrict the consumption of resources through waste-free production, choosing recycled materials, and an inclination towards renewable resources
  • Reducing climate effect changes by minimizing the emission of greenhouse gas or reducing them via carbon counteractive activities
  • Alleviating effects on the local ecosystem and finding ways to integrate bio mimicry standards where necessary
  • Choosing durability and quality over price
  • Opting for toxic-free materials that promote human wellbeing and health

How do Poster Designs Promote Sustainability?

Due to the current environmental changes, it’s important to deliberate on the sustainability of design and printing companies. Paper printing is fast becoming non-viable due to the effects of felling trees to produce paper. The voluminous felling of trees is resulting in global warming and the effects are being felt across the world. As a result, designers are now leading the pack in adopting the use of sustainable design posters.  

What Role does Poster Designers Play in the Process?

Designers play a huge role in the entire process in the following ways.

·       Materials of Choice

Experts in the industry are today encouraging poster designers and printers to utilize less paper in their printing projects. This cuts down dependency on paper for project execution. This has seen many designers become more creative and adopt diverse paper printing alternatives.

One of the popularly used alternatives in poster printing is synthetic paper. Many designers are choosing synthetic paper because it’s robust and water-proof, making it the perfect product for poster printing projects. Other alternative materials include crop debris such as coconut husks and fabric.

Some designers are experimenting with bamboo paper especially because it requires less water and grows faster compared to trees. The increasing demand for bamboo paper is likely to reduce the number of trees felled to manufacture paper. Bamboo paper is not only high in quality, but it’s also easily recyclable.

·       Designing for Digital

With the current technological evolution, many people prefer digital products as compared to physical ones. More people today would rather have their treasured images in the form of soft copy in their mobile gadgets. Considering this, designers are developing digital-friendly posters that don’t have to be printed. This is an ideal way of promoting sustainability.

·        Unified Printing

Online poster sales are becoming common today. As a result, designers only need to create images of their posters and display them on their online platforms. Once the images are purchased, they are printed and delivered to the buyer. This reduces the utilization of paper for poster printing.

·       Recycling

Recycling is an ideal alternative when it comes to encouraging sustainability. To achieve this, design use waste products such as: already used paper and cartons to print their posters. Recycled paper is readily available and cheaper compared to virgin paper. Designers end up saving money and this comes in handy to create and promote an eco-friendly and viable environment for humans to thrive in.

·       Varying Forms of the Design End Product

You don’t have to print your images and posters to enjoy them. What’s more, you can as well print the digital version of your images and posters on various end products. Today, you can easily find images and posters that don’t rely on the use of paper. Printing on fabric, for instance, is fast becoming the order of the day when it comes to producing excellent productions.


A big percentage of the ink used in poster printing contains toxic substances that can be harmful to the environment. Further, lots of ink goes into waste during the printing process. Reducing the number of printable posters will minimize the amount of ink used. This will also cut down the hazardous effects that these substances have on the environment. These procedures will play a huge role in making the poster deign industry sustainable.